Why a branded URL shortener?

The OECD's URL shortener at oe.cd can be used to create short URLs of OECD websites that can be easily shared, tweeted, or emailed to colleagues and friends.

Obviously, there is a branding angle to it, but at the same time we can guarantee that our short URLs will only ever go to OECD-related websites. Which should be reassuring in today's security-crazy world.


Stuff to come

There are many other things that one could do with this tool. Do you have an idea? Let us know. Here are couple of our ideas:

The design looks familiar ... hmmm

Admittedly, the design has been very strongly inspired by a previous version of Google's URL shortener.